Much more important for KYOCERA is that 78 countries will broadcast this game live on TV.
This represents several million contact opportunities for us as the insert sponsor and “Official Print & Copy Partner”.
KYOCERA spots will be shown during every game in the stadium and in some countries as a TV commercial.
Some facts & figures:
• Opening Game: May 7, 2010
• 3 locations:
> Cologne – LANXESS arena, 18.500 capacity
> Mannheim – SAP arena, 13.500 capacity
> Gelsenkirchen – VELTINS arena, 75.976 capacity
• 16 participating nations of which 14 from EMEA region
• 56 games
• Massive media interest
> 200 TV-stations
> 2.500 hours transmission
> 650.000.000 TV-viewers
> 1.000 accredited journalists
> 300.000.000 page impressions on official website
• Final : May 23, 2010